Storytell is a worldwide charity committed to creative endeavours that promote global literacy programs. A comprehensive design program for products, web and exhibition was required. At the centre of the charity is a series of notebooks that are designed for correspondence between global friends.
A friendly, energetic palette that appeals to adults and children was chosen to highlight a brand that brims with positivity. An interactive web component was created to continue the correspondence and storytelling on another level through user submitted video. Celebrating the voices of Storytell users, the advertising for the exhibition of user contributed correspondence emphasizes the human, relatable stories that connect us.